Summary
With over 15 years in the industry, my forte has always been Marketing Technology and Automation. My recent evolution into a Product Engineer/Manager hybrid has fundamentally transformed this capability. I now combine deep domain expertise with the technical ability to develop end-to-end automation solutions personally, bridging the gap between strategy and execution.
I prove that with agentic engineering, companies can realize automation ambitions previously reserved for industry giants. I enable nimble teams to virtually develop any in-house automation strategy, from complex data pipelines to MarTech integrations, within reasonable timeframes and without heavy engineering overhead.
Professional Timeline
HeyJobs
Nov 2023 - PresentPrincipal Technical Product Manager
- End-to-End Automation: Personally architect and develop Python data pipelines for marketing signals (offline conversions, cost import, product feeds) using Airflow on AWS.
- Product Engineering: Interface directly with Ruby on Rails repositories and deploy production code, contributing ~25% of team velocity via agentic workflows (Claude Code).
- Democratization: Enable the organization to execute complex MarTech strategies in-house, bypassing the need for expensive external tools or massive engineering headcount.
- Internal Tooling: Built custom AI agents (Langdock) that automate incident management and stakeholder reporting.
- Methodology: "Discovery while Creating," validating business value through direct implementation and rigorous testing.
Senior Technical Product Manager
Led technical initiatives focusing on data-driven solutions, developing the initial marketing automation strategies and utilizing Python/SQL for advanced data analysis and backend logic.
heycar
May 2020 - Oct 2023Head of Product
Led the growth unit (4 PMs, 20 Engineers) enabling Marketing Teams to acquire users across multiple channels, overseeing Mobile Apps, AdTech, and GDPR compliance strategies.
Senior Product Manager, Martech
Built the MarTech foundation from the ground up, implementing attribution tracking, CRM systems, and automated ad-spend optimization tools.
Deon Digital AG
2018 - 2019Digital Strategist
Led digital strategy for an enterprise blockchain startup, bridging the gap between complex smart contract technology and business value for financial institutions.
Hotelcard International AG
2016 - 2017COO
Designed and launched the German market presence for a travel subscription platform, developing the comprehensive digital marketing and conversion strategy.
KAYAK
2011 - 2016Director of Product Marketing
Directed product marketing technology strategy, managing SEM automation tools that powered billions of queries and served as a primary revenue driver in Europe.
Technical Product Manager
Designed and A/B tested core search features for millions of daily users, coordinating between business development and four international engineering offices.
Localization Manager & QA
Managed localization and QA for core search products, contributing to the platform's early growth and quality standards.
Early Career Foundation
2008 - 2011Digital Media & Content Specialist
Led tech journalism, SEO, and PR initiatives in New York and Italy, producing content and managing search quality for major industry players.