Summary
I have spent more than 15 years in marketing and go-to-market technology, building data pipelines and web applications with real technical depth. Over the last two years I made a full transition into a Product Engineer. Agentic coding, on top of the engineering foundation I already had, let me move from specifying software to building and shipping it myself.
Today I own the whole path from product strategy to production code: I build automation end to end, help teams do the same with agents, and contribute directly to product engineering, including Madita.ai, HeyJobs' AI recruiter, a voice agent that runs structured first interviews with candidates and returns scored assessments to hiring teams. The industry has not settled on a name for this seat yet. It goes by product engineer, GTM engineer, solutions engineer or forward deployed engineer. I have done the first three. The fourth I have played with internal teams as my customers, which is near enough to know what it asks.
Professional Timeline
HeyJobs
Nov 2023 - PresentPrincipal Technical Product Manager
- Product engineer on marketing automation. I own the roadmap and write the code: Python pipelines for marketing signals such as offline conversions, cost import and product feeds on Airflow and AWS, and production Ruby on Rails code, about 25% of team delivery through agentic workflows with Claude Code.
- GTM engineer for Madita.ai, HeyJobs' AI voice recruiter. It interviews candidates in more than 90 languages, scores them against role-specific criteria and plugs into 27 applicant tracking systems; built in Germany, GDPR and EU AI Act compliant. I contribute full stack, front end included, and build the go-to-market layer around it: CRM sync, lead routing, nightly data hygiene with an audit ledger, and deep product integrations. I own the Salesforce integration.
- AI enablement, the forward deployed kind. As a core member of the company's AI champions programme I build solutions with teams, on Langdock and Claude Code, so they see what is possible and then build their own. I founded the shared agentic coding repository that 14 colleagues across six teams now commit to, and built internal agents on Langdock that automate incident management and stakeholder reporting.
- Method: I validate value by building the real thing and testing it, not by writing specs about it.
Senior Technical Product Manager
Led technical initiatives focusing on data-driven solutions, developing the initial marketing automation strategies and utilizing Python/SQL for advanced data analysis and backend logic.
heycar
May 2020 - Oct 2023Head of Product
Led the growth unit (4 PMs, 20 Engineers) enabling Marketing Teams to acquire users across multiple channels, overseeing Mobile Apps, AdTech, and GDPR compliance strategies.
Senior Product Manager, Martech
Built the MarTech foundation from the ground up, implementing attribution tracking, CRM systems, and automated ad-spend optimization tools.
Deon Digital AG
2018 - 2019Digital Strategist
Led digital strategy for an enterprise blockchain startup, bridging the gap between complex smart contract technology and business value for financial institutions.
Hotelcard International AG
2016 - 2017COO
Designed and launched the German market presence for a travel subscription platform, developing the comprehensive digital marketing and conversion strategy.
KAYAK
2011 - 2016Technical Product Manager
Designed and A/B tested core search features for millions of daily users, coordinating between business development and four international engineering offices.
Director of Product Marketing
Directed product marketing technology strategy, running SEM automation that powered billions of queries and drove a large share of European revenue.
Early Career Foundation
2008 - 2011Digital Media & Content Specialist
Led tech journalism, SEO, and PR initiatives in New York and Italy, producing content and managing search quality for major industry players.