Fulvio Minichini

Overview

Products and Industries

Travel Meta Search Engines (KAYAK, Hotelcard)
Programming Language for Smart Contracts (Deon Digital)
Online Classifieds for the Automotive Industry (Heycar)
Marketing Automation for the Recruitment Industry (Heyjobs)

Elevator Pitch

With over 15 years of experience in product management and marketing for US and European tech startups, I have consistently delivered technically elegant, scalable backend applications that empower marketing teams to drive growth. In my current role as Principal Technical Product Manager at Heyjobs, I lead marketing automation initiatives within the recruitment industry—managing GenAI pipelines for text and image creation, optimizing tracking systems, and integrating diverse platforms to enhance our go-to-market strategies. I also focus on identifying, experimenting with, and integrating emerging AI tools within Product Engineering and across the organization to keep Heyjobs at the forefront of innovation.


I thrive on solving complex business problems and contribute strategically as a thought leader and individual contributor. My experience spans two economic disruptions—from online media to e-commerce—and I am eager to play a pivotal role in the AI-driven transformation. This journey has elevated my ability to transform ideas into practical solutions, ultimately saving significant engineering time while delivering impactful results.


Core Experiences

2023-Present HeyJobs
  • As Principal Technical Product Manager at Heyjobs, I drive marketing automation initiatives within the recruitment industry, managing GenAI pipelines for text and image asset creation, optimizing tracking systems, and integrating platforms to enhance go-to-market strategies.

    Additionally, as part of the Power group, I contribute to the discovery, experimentation, and integration of emerging AI tools, defining best practices and collaborating with product engineering teams and the broader organization to position Heyjobs at the forefront of AI-driven innovation.
    • 2011-2016 KAYAK
  • KAYAK was my professional coming of age, where I rapidly progressed from Localization Manager and QA to Technical Product Manager and Director of Product Marketing (Marketing Technologies would have been a more appropriate term, but we did not come up with that idea back then), overseeing dozens of markets and brands.

    We launched countless features for Kayak's Flight and Hotel search, supporting billions of searches and contributing to one of the most profitable IPOs in the industry. Collaborating with Booking Holdings, our sister company, we became a primary SEM revenue source for Google in Europe and early adopters of Facebook Advertising Products.
    • 2020-2023 heycar
  • As Head of Product at Heycar (promoted from Senior Product Manager) for the growth unit, I consolidated my expertise in Technical Product Management, Marketing Technology, and Team Leadership.
    We empowered Marketing Teams to acquire users and optimize monetization, achieving significant milestones, including the rapid rollout of our Mobile App to multiple countries and increasing revenue share from 3% to over 30%. My responsibilities encompassed Mobile Apps, Marketing Automation, AdTech solutions, SEO strategies, CRM systems, and ensuring GDPR compliance.
    • 2016-2019 Seed Round
  • Deon Digital and Hotelcard have been my experiences with seed stage startups.

    I was a key player in the launch of Hotelcard in Germany, a travel subscription product, and in the launch of Deon Digital, a programming language for distributed ledgers contracts, which was a groundbreaking project that allowed for the creation of smart contracts allowing for the creation of decentralized applications used for a variety of purposes, including financial transactions and supply chain management. The latter experience further consolidated my passion for technical roles.


    • Professional Experience

    HeyJobs

    Nov 2024 - Present

    HeyJobs

    Principal Technical Product Manager

    Berlin, Germany · Hybrid

    • Lead marketing automation initiatives within the recruitment industry
    • Manage GenAI creation pipelines for text and image assets
    • Oversee offline conversions and optimize tracking systems
    • Integrate various platforms to enhance go-to-market strategies
    • Drive AI innovation as part of the Power group by exploring, experimenting with, and integrating emerging AI tools
    • Establish best practices for AI adoption across product engineering teams and the broader organization

    Key Skills: Product Management · GenAI · Product Engineering · SQL · Python · Marketing Automation · Backend Applications

    Nov 2023 - Dec 2024

    HeyJobs

    Senior Technical Product Manager

    Berlin, Germany

    • Led technical product initiatives focusing on data-driven solutions
    • Developed and implemented marketing automation strategies
    • Utilized Python and SQL for data analysis and backend development

    Key Skills: Data Analysis · Python · SQL · Product Management · Marketing Automation

    heycar

    Jan 2022 - Oct 2023

    heycar

    Head of Product

    Berlin, Germany

    • Led the growth unit (4PMs, 20 Engineers) enabling Marketing Teams to acquire users across multiple channels
    • Managed Mobile Apps, Marketing Automation, and AdTech solutions
    • Oversaw SEO strategies, CRM systems, and GDPR compliance
    • Provided scalable solutions for content publishing and user monetization

    Key Skills: Mobile Applications · CMS · Marketing Automation · GDPR · Ad Tech

    May 2020 - Jan 2022

    heycar

    Senior Product Manager, Martech

    Berlin, Germany

    • Led Martech team focusing on user acquisition and monetization
    • Managed AdTech solutions including Google and Facebook ads
    • Implemented SEO strategies and CRM systems
    • Ensured GDPR compliance across platforms

    Key Skills: Marketing Technology · CMS · Data Analysis · GDPR · Ad Tech

    Seed Stage Startups

    2018 - 2019

    Deon Digital AG

    Digital Strategist

    Zürich Area, Switzerland

    • Led digital strategy for a startup developing smart contracts for distributed ledger technologies
    • Managed website, brand development, and marketing strategy for Enterprise IT solutions
    • Contributed to product development for blockchain-based applications

    Key Skills: Content Management Systems · Data Analysis · Marketing Automation · Blockchain Technology

    2016 - 2017

    Hotelcard International AG

    COO

    Zürich Area, Switzerland

    • Designed and implemented hotel search platform from ground up
    • Developed comprehensive digital marketing strategy
    • Pioneered subscription business model for online travel industry

    Key Skills: Product Management · Marketing Technology · Online Marketplace · Digital Strategy

    KAYAK

    2015 - 2016

    KAYAK

    Director of Product Marketing

    Zürich Area, Switzerland

    • Led product marketing initiatives across multiple digital platforms
    • Managed user experience beyond platform boundaries
    • Collaborated with industry leaders on Digital Marketing and Marketing Science products

    Key Skills: Product Management · Marketing Technology · Data Analysis · Ad Tech

    2013 - 2015

    KAYAK

    Technical Product Manager

    Zürich Area, Switzerland

    • Designed and A/B tested products for millions of daily visitors
    • Reported to CTO, CCO and Managing Director Europe
    • Coordinated between International Business Development and 4 Engineering offices
    • Managed programs for international locales and brands (KAYAK, swoodoo, checkfelix)

    Key Skills: Product Management · Data Analysis · Marketing Technology

    2011 - 2013

    KAYAK

    Localization Manager and QA

    Remote

    • Managed localization and quality assurance for one of the most successful online travel metasearch engines
    • Contributed to company's growth leading to unicorn status

    Key Skills: Quality Assurance · Product Management

    Early Career Foundation

    2008 - 2011

    Various Organizations

    Digital Media & Content Specialist

    New York - US, Naples - Italy, and Remote

    • Led tech journalism initiatives, producing 500+ articles and covering major industry events (IFA Berlin, Mobile World Congress)
    • Managed search quality evaluation for major search engine, developing deep expertise in SEO and ranking systems
    • Spearheaded PR and social media strategies for e-commerce and Formula 1 brands, building comprehensive influencer networks
    • Pioneered content management systems and news aggregation workflows in pre-modern RSS era

    Key Skills: Tech Journalism · Content Strategy · SEO · Public Relations · Social Media Management · Search Quality Analysis · Digital Marketing

    Skills and Expertise

    Product Management
    Technical Product Management AI Agents GenAI Pipelines Product Marketing User Experience Design A/B Testing Market Analysis Agile Methodologies
    Marketing Technology
    Marketing Automation CRM SEM Social Media Marketing CMS Digital Marketing Strategy GDPR Compliance Tracking & Data
    Data Analysis
    SQL Data Visualization Performance Analytics User Behavioral Analysis
    Software Development
    Backend Applications Python Product Engineering Product Platform AI Agents Development GenAI Pipelines
    Leadership & Innovation
    Cross-Functional Leadership Stakeholder Management Mentoring Project Management Innovation Strategy

    Personal Details

    Contact & Personal

    Education

    • Bachelor in Political Science - University of Naples "L'Orientale" (2007)
    • Post-graduate Certificate of Marketing and Communication - University of Naples "L'Orientale" (2009)

    Languages

    • English - C2 (Native/Bilingual)
    • Italian - C2 (Native/Bilingual)
    • German - B1 (Intermediate)
    • French - B1 (Intermediate)

    References

    Most of my references are available directly on LinkedIn, other formats are available upon request.